Ice cream giant igloo in has recently has signed an agreement with Top of Mind as AOR (the agency of record) for its corporate affairs in the country. Igloo ice cream, a leader in its own industry and beyond, is now, following the signing, a local partner of Top of Mind, the innovative AOR solutions provider with a practical, hands-on approach to media planning and media buying.

Present at the signing ceremony were Chief Executive Officer of Igloo G M Kamrul Hassan and Ziauddin Adil, Chief Executive Officer, Top of Mind to sign the partnership agreement on behalf of their respective organizations. Also present were various other top personnel of the two companies.

Under the agreement, Top of Mind will be the AOR for Igloo, spanning across TV, Print, Digital, Radio and Out-of-Home. Top of Mind will also provide exclusive strategic media planning and buying solutions.
Ziauddin Adil, Chief Executive Officer, Top of Mind commented at the signing, “Igloo without a doubt is one of the most recognizable brand in the country. Strategizing and leveraging such a brand in the market calls for a keen insight and vision. We look forward to using our decade-plus expertise in the market to take Igloo’s business in Bangladesh to new horizons.”